There are various tactics one can use to persuade a child to eat a fruit or vegetable. For example, the convenience of fruits and vegetables has led to greater consumption of these items. Children are more likely to eat fruits and vegetables when they are offered in bite-sized pieces.
A study conducted by Cornell University, with the assistance of Wayne County Cornell Cooperative Extension and six middle schools in Wayne County, New York, showed an increase of 32% in the number of all students who took apples when they were sliced. Further analysis showed that children who took apples wasted 30% less when the apples were sliced. The school districts that were part of the research project were Gananda, North Rose-Wolcott, Red Creek, Sodus, Wayne and Williamson.
The USDA’s work with stakeholders combined with behavioral economists’ research to develop innovative ways to encourage students to make healthier choices offers a new strategy for change. The Cornell Food and Brand Lab has already started working on a “Smarter Lunchroom Initiative” under Dr. Brian Wansink to encourage healthier eating in the lunchroom. The lab has made a new tray design with special compartments to fit milk instead of soda, and smaller portions of sides to avoid easy placement of foods like pizza or French fries. The researchers have also encouraged elementary school cafeteria workers to use an apple slicer rather than providing whole apples to students because studies have shown that kids are more likely to eat “apple fries” rather than whole apples. Making children feel like savvy consumers rather than obedient children is a simple strategy to help them make better decisions.
